Apex Matte Cream
Apex Matte Cream
Apex Matte Cream

Apex Matte Cream

Regular price$22.00
Shipping calculated at checkout.
$22.00 USD
$18.70 USD

Auto-renews, skip or cancel anytime.

$22.00 USD
$18.70 USD

Auto-renews, skip or cancel anytime.

To add to cart, go to the product page and select a purchase option

Apex Matte Cream draws inspiration from our bestselling Río Texture Cream. We added activated charcoal to give the product a bit more grit, dryness, and texture, and we varied the combination of waxes and clays to produce a product that remains exceptionally smooth and easy to use but offers increased hold and endurance over its predecessor. 

Apex is easy to use in all hair lengths, delivering a lightweight and airy texture when used in dry hair, or tighter controlled hairstyles when used in damp hair. It’s got a medium to firm hold to keep your hair in place and keep you looking great throughout the day. Need more hold? Use a bit more product to dial it up.

🌱 Vegan friendly with no animal-derived ingredients. 

Apex Matte Cream comes in a 4 oz/ 113 g plastic jar in your choice of scent  

**Please note that the jar includes an inner disc liner to help prevent spilling of the product when opening after shipping, as contents may shift during transit to you. The liner may be discarded.

Interested in trying a sample of this product before committing to a full-size jar? Check out our Styler Minis!

Water, Oryza Sativa (Rice) Bran Wax, PEG-40 Hydrogenated Castor Oil, Kaolin, Moroccan Lava (Rhassoul) Clay, Bentonite, Vitis Vinifera (Grapeseed) Oil, Fragrance, Microcrystalline Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Cetearyl Alcohol, Sunflower Lecithin, Charcoal, Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid

For external use only. Discontinue use if irritation occurs.

Scoop out a small amount of the product, break it down just enough to spread in the palms of your hands. Then apply evenly to damp or dry hair. Style as desired.

For increased hold and texture, apply a small amount of product to damp hair, then blow dry. Apply more product as needed to finish your style.

Apex rinses out almost entirely with warm water and washes out completely with shampoo.

Halcyon (formerly called Pinebox) - features top notes of aromatic cedarwood and spicy pink pepper, a touch of sweetness from cardamom, finished with rich labdanum, a hint of fresh fir, and earthy moss.

Astra - A modern, fresh, clean masculine scent with notes of crisp bergamot, fresh lavender and geranium, spicy peppercorn, with a base of rich amber, tonka, and earthy vetiver.

Clarity - Scented with the aroma chemical Iso E Super. Overall a highly neutral, soft, and pleasant aroma, with smooth, woody, and amber aspects. This scent choice is great for layering with other fragrances or for a virtually unscented option.

Customer Reviews

Based on 10 reviews
Great product

This is a really great product for those looking for medium hold and matte finish. In my mid-fade, short hairstyle, the hold is good all day. It scoops out very easily and applies very easily. I was looking for a new product after one I'd been using was discontinued and am so happy i bought this on recommendation from the Reddit sub.

Hai Nguyen
Fantastic product

The application is really easy and the hold is in perfect position for my short, stubborn Asian hair! The coarse texture is soooo good for my taste!
Unfortunately, the scent is a little bit too strong and long-lasting, which interferes with my fragrance!
If Lodesstar grooming reduces its intensity and longevity a bit, I think it would be much better!

The holy grail of creams!

Finally found a product with medium hold, a true matte finish, smooth scoop out, and easy application! Astra was a bit strong but the scent wears off. Glad I gave Apex a shot because I'll definitely be back for more.

Fantastic product.

Holds really well! Astra is a great fragrance but it's not too overpowering. Application is easy and has a wonderful matte finish.

Good alternative to Aurora

Unlike others, I don't come from using Rio - I primarily use the Aurora pomade. What I really like about Apex is that the hold is comparable, but application is much easier, less pulling on the hair, and the feel is more natural/less tacky. It does appear to have a matte finish in the hair as stated. I'm happy with it and will probably go in for another. Note the product is gray in color, so when you open the top, don't be surprised.

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