Apex Matte Cream
Apex Matte Cream draws inspiration from our bestselling Río Texture Cream. We added activated charcoal to give the product a bit more grit, dryness, and texture, and we varied the combination of waxes and clays to produce a product that remains exceptionally smooth and easy to use - but with increased hold and endurance over its predecessor.
Apex is easy to use in all hair lengths, delivering a lightweight and airy texture when used in dry hair, or tighter controlled hairstyles when used in damp hair. It’s got a medium to firm hold to keep your hair in place and keep you looking great throughout the day. Need more hold? Use a bit more product to dial it up.
🌱 Vegan friendly with no animal-derived ingredients.
Apex Matte Cream comes in a 4 oz/ 113 g plastic jar in your choice of scent
Water, Oryza Sativa (Rice) Bran Wax, PEG-40 Hydrogenated Castor Oil, Kaolin, Moroccan Lava (Rhassoul) Clay, Bentonite, Vitis Vinifera (Grapeseed) Oil, Fragrance, Microcrystalline Wax, Simmondsia Chinensis (Jojoba) Seed Oil, Cetearyl Alcohol, Sunflower Lecithin, Charcoal, Phenoxyethanol (and) Caprylyl Glycol (and) Sorbic Acid
For external use only. Discontinue use if irritation occurs.
Scoop out a small amount of the product, break it down just enough to spread in the palms of your hands. Then apply evenly to damp or dry hair. Style as desired.
For increased hold and texture, apply a small amount of product to damp hair, then blow dry. Apply more product as needed to finish your style.
Apex rinses out almost entirely with warm water and washes out completely with shampoo.
Halcyon (formerly called Pinebox) - features top notes of aromatic cedarwood and spicy pink pepper, a touch of sweetness from cardamom, finished with rich labdanum, a hint of fresh fir, and earthy moss.
Astra - A modern, fresh, clean masculine scent with notes of crisp bergamot, fresh lavender and geranium, spicy peppercorn, with a base of rich amber, tonka, and earthy vetiver.